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How to Validate an Idea Without a Product

How do you truly validate an idea? How do you genuinely, unequivocally know the company you’re pouring your heart and sole into stands a fighting chance? Customer validation is considered imperative. You ask, listen, and subsequently change your product to their needs; right?

The truth is, potential users don’t care about the product. They dictate how they want the product to look and feel, but what they truly care about is the value you’re going to give them. So how do you know your idea stands a chance? You get your users to validate your value without them even knowing it. Continue reading “How to Validate an Idea Without a Product”